In this economy, it would appear to be a bad time to open a business – particularly one that hinges on the sale of luxury items or non-essentials. Yet, in an interesting reflection of human nature, many bakeries are thriving – particularly bakeries that offer nostalgic sweets.
In tough times, people don’t gravitate towards upscale gourmet desserts. Instead of fancy pastries, people crave comfort foods and childhood favorites – like cupcakes. At a few dollars (or less) you can bring yourself back (gastronomically, at least) to a simpler time.
Cupcakes have been becoming increasingly trendy over the past few years, however, enterpresing bakeries are catching on to a new trend. Across the country, bakeries are capitalizing on nostalgia by offering homemade versions of our old Hostess favorites – homemade imitations of Twinkies and Ding Dongs. Read the rest of this entry »
